During Black Maternal Health Week, an important new campaign is asking a simple but powerful question: what if the best baby gift was actually support for the mother?
We are proud to share that BeHerVillage is the featured baby registry partner for The Best Gift PSA, a new public service announcement campaign created to encourage families and friends to support Black mothers with practical help during pregnancy and postpartum.
The campaign was created by public health expert and filmmaker Elizabeth Gray Bayne, MPH, MFA, with support from the L.A. Care GAAINS Initiative, and centers on the real-life support that can help reduce preventable complications during pregnancy and the postpartum period.
A baby registry for postpartum support
At BeHerVillage, we have long believed that parents need more than baby gear. They need care. They need recovery support. They need real help after birth.
That is why BeHerVillage exists as a baby registry for cash gifts and postpartum support. Instead of registering only for things, parents can create a free registry that helps fund the support they actually need, including lactation support, doulas, therapy, meals, cleaning, rest, recovery help at home, and time off.
Why this partnership made so much sense
What makes this partnership especially meaningful is that it grew from the exact need the PSA was designed to address. When Elizabeth was developing The Best Gift PSA, she wanted to know whether a registry already existed that could support this vision, a way for loved ones to give meaningful, practical help instead of more stuff. She was glad to find BeHerVillage.
That alignment matters. The campaign encourages loved ones to think differently about giving, highlighting gifts like breastfeeding support, postpartum care, therapy, and chore help rather than only traditional baby shower items. That is the same problem BeHerVillage was built to solve.
The Best Gift PSA highlights a real maternal health need
The Best Gift PSA launches as Black Maternal Health Week begins and draws attention to a serious public health issue. Black women in the United States are three times more likely to die from pregnancy-related causes than women of other racial groups, and more than 80 percent of pregnancy-related deaths are considered preventable. The campaign focuses on immediate, community-level actions families and friends can take to better support mothers during pregnancy and postpartum.
That focus is one of the reasons we are so honored to be part of this launch. Awareness matters, but action matters too. When loved ones ask how they can help, they need a clear answer. BeHerVillage helps turn that intention into something tangible.
Turning good intentions into real support
One of the hardest parts of postpartum support is that people often want to help, but they do not know how. A new parent may need meals, help around the house, lactation care, mental health support, or simply financial flexibility during recovery, but those needs do not fit neatly on a traditional registry.
BeHerVillage makes it easier to ask for that support and easier for loved ones to give it. Parents can create one registry link, list the kinds of support they want funded, and share it with family, friends, and baby shower guests. Loved ones contribute the way they would on any registry, and the funds go toward the care the parent chooses.
A better baby registry for modern families
We believe the baby registry conversation is changing. More families are realizing that the best gift is not always another blanket, bottle set, or swing. Sometimes the best gift is a postpartum doula. Sometimes it is a therapy appointment. Sometimes it is meal support, rest, or help making recovery more manageable.
That is why this partnership with The Best Gift PSA feels so important. It helps spotlight a new kind of registry, one built not just around baby items, but around maternal wellbeing.
Start a registry that funds the support you actually need
If you found BeHerVillage through The Best Gift PSA, welcome. We are honored to be part of this campaign and grateful to stand alongside a message that puts mothers’ health, recovery, and support at the center. You can create a free BeHerVillage registry and use it to fund the help that will make the biggest difference for you during pregnancy and postpartum, from lactation support and doula care to meals, cleaning, therapy, and recovery time.
Because the best baby gift is not always for the baby.
Sometimes, the best gift is support for mom.
You can view the videos from the campaign below or at The Best Gift PSA's website.
BeHerVillage is helping parents like you get the funds they need for the support they deserve! Are you having a baby and are looking for support? Create a registry for support today and get gifted funds directly into your bank account to pay for your support team. You deserve this.
Are you a birthworker who supports new moms? Use BeHerVillage to help your clients pay for your support. Create your free profile here and you can be the best baby shower gift a mom will ever get!
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