5 Reasons Your Birth Business Needs a Black Friday Offer

How to use the holiday shopping frenzy to grow your birth business

Written by: The Be Her Village Team
Posted: October 02, 2023

Black Friday has long been associated with discounted baby products, from strollers and cribs to clothing and toys.


As the holiday season approaches, it's time for birth workers and doulas to consider crafting their own Black Friday promotions. Here are 5 reasons you should create a Black Friday offer this year!

1. Baby product companies are doing it - because it works


Just because your services don’t fit on a shelf in a store doesn’t mean you shouldn’t use the same tactics that baby companies use to sell billions of dollars of their products. You have something every new parent needs, and it’s long overdue that birth workers start marketing themselves the same way that baby products have been doing for decades. Don’t be afraid to run a sale, advertise, and craft special promotions for seasonal events like Black Friday and Mother’s Day. New parents need to know about you and the wonderful support you offer!

2. Parents-to-be want to spend their holiday money with you - let them

Once Thanksgiving hits, the holiday shopping season begins. And people are READY to spend their money. But only when they feel like they are buying a high-quality product AND getting a great deal. Invite the parents-to-be in your community (and beyond) to spend their holiday dollars with you with an enticing Black Friday offer. 

3. Reach new potential clients

Black Friday deals are a great way to reach people outside of your current network. By posting them to online groups, teaming up with local businesses, or adding them to the BeHerVillage Black Friday Newsletter you can use your Black Friday offer as a way to get thousands of new parents introduced to you and your business!

4. If you can’t beat ‘em, join ‘em

It’s hard to cut through the noise of holiday sales and Christmas shopping promotions to reach parents-to-be and families with messages about your support. Why not use the holiday spirit to promote your own services? People love buying gifts for themselves and others during the end of the year. Crafting a Black Friday offer can help you reach more people during a time that birth and postpartum care is the last thing on their minds. What better gift than the gift of your support?

5. It’s easy and effective

Crafting an effective Black Friday offer doesn’t have to be hard. Create a snazzy title, a short and sweet description, and a steep discount and you’re halfway there. Next, you create urgency and anticipation through smart promotion! Create a sense of missing out by adding a deadline or a limited number of people who can purchase your offer. Make people feel like they will be missing out! 
Want step by step instructions on how to craft this deal? Download our guide and get started today!

Don’t want to do this on your own? Sign up for our Black Friday Strategy Session on October 13, 2023 and we’ll help you craft a kickass Black Friday offer! Promotion of your offer in the BeHerVillage Black Friday Newsletter is included with the session. 

Crafting a Black Friday offer for your birth business is part of our mission here of bringing birth and postpartum care into the mainstream, helping parents access our services, and making motherhood better. We can make a difference together. 


BeHerVillage is helping parents like you get the funds they need for the support they deserve! Are you having a baby and are looking for support? Create a registry for support today and get gifted funds directly into your bank account to pay for your support team. You deserve this.

Are you a birthworker who supports new moms? Use BeHerVillage to help your clients pay for your support. Create your free profile here and you can be the best baby shower gift a mom will ever get!
Category: Tips From BeHerVillage Providers & Partners


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